Helpful Guidelines

The work of participating students will be judged on the students’ photographic interpretation of “Retail as Art.”

To us, “Retail as Art” encompasses much more than the retail building itself. The term encompasses the store signage, lighting, merchandise, shoppers, retail employees…everything connected to a retail location or the act of shopping.

When taking photographs for this contest, it may be helpful to keep the following in mind:

    • Keep your photos simple and clean
    • Focus on your subject
    • Fill the Frame: To create impactful pictures, move in close and fill your picture with the subject. If the photo is not good enough, you are not close enough.
    • Experiment with taking photos of the same subject from different angles and distances
    • Be aware of lighting – brightness, shadows, reflections
    • When shooting people, look to capture the moment
    • When shooting product, pay attention to your reflections and shadows
    • Make sure your picture tells a story

You may wish to visit some of the more historic retail areas of DFW (Inwood Village, Highland Park Village) as well as some of the newer developments (The Shops at Park Lane, Mockingbird Station). But keep in mind that even your local neighborhood strip shopping center can offer interesting photography content.

In addition to traditional shopping centers, many area shopping districts are full of character and unique features, including:

    • Bishop Arts District
    • Deep Ellum
    • Design District
    • Downtown Dallas
    • Knox/Henderson
    • Oak Lawn

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Purchasers may be individuals or businesses. In commerce, a “retailer” buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores.

Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity.

Some Terms Associated with Retail:

    • Merchandise
    • Product
    • Shoppers
    • Money
    • Packaging
    • Clerks
    • Salespeople
    • Cashiers
    • Hosts

    • Carts
    • Chefs/Cooks
    • Food/Drink
    • Screens
    • Seating
    • Displays
    • Mannequins
    • Menus
    • Plates & Utensils

    • Tables
    • Waiters
    • Managers
    • Drive Through
    • Counter
    • Brands
    • Advertisements
    • Signage
    • Bags

Some Terms Associated with Retail Real Estate:

    1. Location
    2. Building
    3. Architecture
    4. Signage
    5. Doors
    6. Floors
    7. Shelves

    1. Ceilings
    2. Windows
    3. Walls
    4. Tenants
    5. Landscaping
    6. Parking
    7. Entrance and Exit

    1. Aisles
    2. Carts
    3. Store
    4. Branch
    5. Boutique
    6. Kiosk

© 2014 Retail as Art
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